A business survey for young adults of the specialty coffee giant Starbucks, covering the global company’s beverages and technology, history, and key leaders, including Howard Schultz. Includes sidebars, a glossary, and further resources.
Part of the Odysseys in Business series
They are names recognized around the world today: Tesla. Starbucks. Netflix. Google. But how did these companies grow into global giants? Designed for readers age 12 and up, this comprehensive series spotlights flourishing corporations in a range of areas, from automotive and entertainment to beverages and computers, and introduces the key leaders who guided them to prominence. Each title surveys the featured company’s history, examining its triumphs and failures, products and innovations, and the impact it has had on the lives of consumers around the globe. A sophisticated resource for business economics studies and STEM units on contemporary technology and industry.
