about us

Since 1932, when The Creative Company was founded by George Peterson Sr., we have made a habit of publishing children’s books of the highest quality. How do we do it?

We pair written content that is clear and compelling with the best photos or the most brilliant illustrations. We then set the combination in an innovative, colorful design for a present-like package. The result? A book that gives readers a window onto the world and the opportunities around them.

Across four generations of family participation, we have never been a company that chases the latest trends or bows to industry formulas. We remain an independent publisher committed to crafting internationally sought-after picture books and superb core-material nonfiction for readers of all ages. Pick up a Creative book, and your eyes and fingers will recognize the difference. High standards, high quality, high reward.


Read, live, and learn Creatively


Illustration by Paolo Domeniconi from Colors of Nature, by Kate Riggs