Built for Success: The Story of Southwest Airlines

A look at the origins, leaders, growth, and innovations of Southwest Airlines, the low-fare airline that was founded in Texas in 1967 and today carries more than 100 million passengers annually.

Part of the Built for Success series

They are names recognized around the world today, but just how did these companies grow into global giants? Creative Education’s popular Built for Success series spotlights flourishing corporations and introduces the leaders who guided them to prominence. Each title surveys the featured company’s complete history, examining its triumphs and failures, products and innovations, and the impact it has had on the lives of people around the globe. An outstanding resource for STEM units on contemporary technology and industry.