Turning “Reading is Boring!” Into “I Can’t Put This Book Down!” Since 2006

Back in 2006, we had a wild idea: what if every kid could fall head-over-heels in love with reading? We knew it wouldn't be a cakewalk—we had to compete with screens, after all! But we were on a mission to change the game, so we had to get extra creative—and even a little bit sneaky.

Spoiler alert: We did it.

Our secret formula? Mind-blowing content that jumps off the page and does cartwheels, paired with eye-popping photography and infographics that make young imaginations do backflips.

We're not afraid to be a little zany, a little wild, and a whole lot of fun. (Psst—and kids will be learning the whole time, but shhhh. That can be our secret.)

Making kids put down the screens and pick up books? Magic, right? You might say we pulled a rabbit out of a hat with this one.